WGSN

NO MIDDLE TREND REPORT - WGSN - 2014

Designing for an established design house, our group wanted to be considered as professional as possible. So we wanted to consult WGSN for their latest trend reports. We came across a particular report that actually coincided with our concept, "No Middle". 

We interpreted this as having no gap between the two genders. Somewhat of a gradient flowing between the two. We were all so pleased when discussing and researching this idea as it pushed more force behind our concept. 

We also took our colour palate from this report as prior to this I had been working in black and white. 

ELEMENTAL COLOUR TREND REPORT - WGSN - 2014

I feel as if the colour palate has created a unity between both genders showing that each colour is interchangeable and versatile. 

Part of me wishes that we had conducted this research on the first day as we could have played with the colour palate in particular more within our research.